AmeyaSontakke

Arova by Atraya

A direct-to-consumer fragrance brand, founded and run with full P&L ownership. Launched 6 SKUs in the ₹850 segment and reached ₹1.7L+ in revenue over 8 months, with an 84% gross margin from direct supplier sourcing and a 16% repeat-purchase rate.

Led a team of 4 across product, operations and content, managed 10+ vendors for fragrance oils, glass and packaging, and acquired 23 customers through organic Instagram growth and 10+ influencer collaborations.

In March 2026 I evaluated the unit economics at scale and chose to wind down. I documented what I learned about customer acquisition cost, working-capital cycles, and category saturation in the Indian fragrance market.

Truck Rakshak

Co-designed a diesel measurement sensor prototype for truck fuel tanks. Reached the target accuracy and consistency through iterative sensor calibration and testing.

AgriTech drone

Built a drone prototype combining sensors and aerial imaging to assess soil health and flag plant disease, paired with AI-based analysis of the collected data for precision agriculture.

Solana and NFTs

Built on the Solana network with a focus on decentralized application infrastructure. Created and sold NFTs on OpenSea, gaining direct experience with token standards and digital marketplaces.